What Is It?
Social Media Management is the process of making your company look good. And a properly hired Social Media Manager is a moment of relaxation for you in the day.
Signing up for a business social media account on platforms such as Facebook, Instagram, Twitter, LinkedIn etc, is completely free and not all to time-consuming. But the effort put into accurately keeping your business at the forefront of your customers' minds is the time you could be using actually running the company.
My Staff Can Do It, Right?
Sure, you can get Steve from accounting to do it. But Steve and everyone else on your payroll might not have the experience and knowledge necessary to properly manage your social media accounts. And, if not executed correctly, a social media campaign can be very costly to your brand.
Our social media managers help you not only build an effective online presence but also ensure that it is monitored and updated in a timely manner. What we do has a lot to do with understanding what time is right to post, what your audience would want to see and the attention spent in placing the right text with the right image. When you invest in a social media manager that takes the necessary time needed to continue to study the social media industry, you’re more likely to see growth within your business.
The Two Main Powerhouses in Social Media for Business.
How popular is Facebook? 1 billion daily active users, kind of popular. When you market your business on Facebook, you have a good chance to reach at least a portion of your target audience.
Just because it's free to set up a business account on Facebook, it doesn't mean it's free to advertise. Advertising is the way you connect with more customers.
So how much does it cost to market your business on Facebook?
Facebook offers options for managing your ad costs. For example, you can ask Facebook to give you the best conversions at the best prices, or you can set a budget for your campaigns.
With Facebook's CPM model, you pay for every 1000 views of your ad. In other words, every time 1000 Facebook users see your ad, you will pay a specific amount, even if they don’t click on your ads.
On the other hand, the cost per click (CPC) model allows you to pay only when people click your ads. Typically, CPC prices are higher, but you will only pay for interested users — people who click your Facebook ads. CPC for Facebook ads varies, depending on your goals and the audience you want to reach.
Facebook also allows you to “boost” existing posts to show your posts to more users, based on the targeting options you choose.
The cost for boosted posts depends on your target audience, as well as the number of people you’re trying to reach. And Facebook uses the CPM model to charge for boosted posts.
Like Facebook (as the parent company), there are more than 1 billion active users. More and more companies are making the switch over to/ signing up for Instagram. Why? It's more eye-catching. It's a great time to show creativity within your brand while giving an insight into who you are!
There are also new features being added all the time that give you the ability to directly interact with your current and future client base.
Here are 10 quick facts about Instagram:
Over half of the user base are between 18 and 34, so if your audience fits in that bracket, you kinda need to be on Instagram if you want to get noticed.
Hashtags are great for getting new eyes on your content and having at least one in your post can generate 12.6% more engagement than not having one.
But while having at least one hashtag can encourage more engagement, the sweet spot is 11.
Today, Instagram lets you add up to 30 hashtags to a post but having that many can drown out your core message. Instead, pare things back to just 11 so you can reach the right people in the right places.
If you thought that Instagram was all about selfies and food shots, you thought wrong. In fact, there are more than 8 million business accounts that regularly publish on the platform.
People on Instagram are a lot more liberal with whom they follow than on more personal platforms like Facebook. As a result, the vast, 80% of users follow a business account.
A lot of businesses find that new customers have discovered them via Instagram, with statistics showing that a good 60% of Insta users first found out about a product on the ‘gram.
78% of retail brands have taken advantage of this and have added “buy now” buttons to their products. This allows customers to click and buy without ever having to leave Instagram.
The video revolution is upon us, and this is evident in the increase of Instagram video ads. According to new data, a quarter of all Instagram ads are now videos – and fairly lengthy videos at that. The average length of video ads has increased by 67% since January 2016, with most sitting at around 25 seconds.